Wednesday, April 1, 2009

The Vintage Scarf offers exclusive authentic selection - Lifestyles

The Arkansas Traveler
Brittany Arroyos
Issue date: 4/1/09 Section: Lifestyles


Since fall, scarves have experienced a comeback in fashion and are even popular with men. Scarves can be worn multiple ways. Light enough to wear in the summer, thick enough to keep people warm in the winter, scarves are the ultimate accessory with any outfit.

When it comes to fashion, who doesn't enjoy versatile accessories that can be worn in more than one way? And when they can be purchased from someone who is as passionate about her product as purchasers are with finding quality fashion for great prices, they're a no-brainer. The Vintage Scarf is the right place for fashionistas for all ages.

Paula Horlick of Bella Vista envisioned starting her own business specializing in vintage scarves and scarf accessories, including scarf clips and buckles.

"I wanted something unique and different from everybody else," Horlick said. "I actually started my business on the side when I was working full-time. I received a vintage scarf in the mail from my mom and just looked at it, and the history of it was playing in my mind."

Horlick deems herself as a "solopreneur" meaning that she is the sole being in charge of her business. She purchases her own scarves, runs the Web site and takes photos of her products.

The Vintage Scarf was created to provide the most fashionable, comfortable and quality scarves at an affordable price, according to Horlick's Web site, Thevintagescarf.com. In Horlick's collection, the scarves date back to the 1930s and 1980s, each one a unique sample of a particular style.

"I inspect every single scarf before I sell it," Horlick said. "I will not sell anything with the slightest flaw."

Her ambition is evident when she discusses her love for her work.

"This is something I have always wanted to do, and you have to at least try or you will always regret it," said Horlick, adding that her only background in fashion is her former habit of dressing up in her grandmother's clothes as a child.

Horlick's vintage collection comes in a wide range of styles, including animal prints and solid colors.

As her business continues to grow, Horlick now works with two people from Australia, two from Arkansas and one in California. She hopes her business will grow and expand even further.

Horlick said her prices are affordable for the great quality of the merchandise. Scarves can be purchased online at Thevintagescarf.com or by telephone at 1-888-364-9749. The Vintage Scarf also offers free next-day shipping.

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