Rudi Gernreich launched the No Bra Bra in 1964 at a time when the more structured padded, wired uplift bra was the norm. Gernreich conceived a soft, minimal sheer bra that went along with the often unstructured styles of the time, as well as with the many sheer fabrics and plunging necklines of the sexual revolution in the 1960's. He wanted the woman to be 'free' in clothing and garments in which breasts assumed their natural shape, rather than being molded into an aesthetic ideal. Gernreich produced pared down body-clothes in the 1960's aimed at what seemed to be the new woman of the era, freed of all constraints.
At Glamoursurf, we've recently acquired and listed the infamous 'No Bra' Bra in black from Rudi Gernreich along with some other vintage bras including a circle stitch 50's torpedo bra and some strapless bow bra's. Visit Glamoursurf today for your vintage lingerie!